---
title: Cultural Precincts
description: Cultural Precincts
image: https://news.hive.com.au/hubfs/CITM_CPEF_01-1.jpg
---

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City of Melbourne

# Cultural Precincts

## Stories from the heart of Melbourne

#### Melbourne’s Italian, Chinese and Greek cultural precincts are steeped in history.

The City of Melbourne briefed us to help preserve and pass on the stories of these historical areas to a new generation in the form of a modern, glossy book.

The result is a 260-page coffee table hardback, mixing archive photography and stories written by local historians with a modern design, gold leaf edging and a slip case. We wanted to maintain the cultural significance of these Melbourne landmarks and encourage a new generation to engage with a history and tradition that is easily lost.

We took the idea a step further and developed street signage that contained delightful story-snippets from the book, along with a video and poster campaign.

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